It’s a busy Monday morning – your front desk is trying to catch up with weekend messages, patient admissions, regular appointments and all the telephone lines are ringing. Then the print server decides to stop working and everything grinds to a halt. I bet that James Herriot never had to manage a printer melt-down in … Continue reading DVM or Executive Technology Officer? In today’s world, it’s both.

Over the past 10 years, the availability of traveling surgeons, internal medicine and other specialists has been growing significantly. It is likely due to the supply of certain specialties starting to outgrow the ‘demand’ at specialty hospitals for these specialties – so boarded veterinarians are building practices with the support of general practices. We frequently … Continue reading Traveling Specialists: A Growth Opportunity for General Practices?

The veterinary industry is undergoing consolidation at an unprecedented rate with Mars acquiring three major players — VCA, Blue Pearl and Pet Partners — in the past 2 years and other consolidators (NVA, VetCor and others) acquiring practices at an accelerating pace.  These changes will have a profound impact on the industry and the changes … Continue reading The Driving Forces Behind Veterinary Consolidation

“Business is all about solving people’s problems — at a profit.”  — Paul Marsden I’ve been a general practitioner all my life. There’s no shame in that – I’m proud to have been able to provide value to a variety of clients with a wide range of needs. However, these day, the profession is changing … Continue reading The shrinking middle

Total quality in a veterinary practice rests on a foundation of good business practices. You can’t sustain and grow your business if you don’t generate, grow and protect your resources – capital, personnel and brand reputation. It’s easy to overlook this center of excellence because much of our business training came on the job. Many … Continue reading Quality: Taking Care of Business

The public scrutiny of pet prescriptions and the re-introduction of the so-called Fairness to Pet Owners Act has led many veterinarians to worry about the long-term viability of this revenue line. My advice is don’t despair – but that’s a topic for another day. The spillover is that many clinics are rethinking the value of … Continue reading The Skinny on Nutrition and Profit

The growing importance of the human-animal bond has been a positive development for companion animal practice – as family members, pets get better everything, including medical care. They also get to take vacations with their human families much more often than in the past and, frequently, that means that they’ll get to travel through an … Continue reading Jet Setting Pets: What Should Be the Practice’s Role in Overseas Travel?

Do you track referral sources? No, I’m not talking about measuring which veterinarians send you cases for your particular professional specialty. Instead, I’m speaking of that often overlooked field that hopefully resides on your new client form indicating to you where the pet owner first heard about your practice. For many practice owners, the inclusion … Continue reading Referral Sources: The Best KPI for Your New Client Marketing Efforts

It’s long past time for the profession to embrace the fact that veterinary medicine isn’t just a personal calling – it’s a business, too. Businesses don’t survive on just enthusiasm – the imperative of paying rent, staff and suppliers demands a more, well, business-like approach to practice. Success in veterinary practice requires owners who pay … Continue reading Medicine or marketing – no longer a choice for DVMs

If you’ve been to a meeting lately you know that veterinary medicine is focused on leadership these days. From the AVMA’s Veterinary Leadership Conference to the Penn-Wharton leadership program to the Women’s Veterinary Leadership Development Initiative, we’re all pursing future leaders for the profession. As the Boomers – that hyper-committed and mostly male cohort – … Continue reading The importance of leadership with a small “L”

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About VPP

Veterinary Practice Partners (VPP) is a trusted business partner to veterinarians. We co-own practices in partnership with veterinarians, and work ...   Read More.